At the heart of the rebranding of NürnbergMesse are the Connec­tion Shapes. These can be created in endless variety and variation using the custom-developed Shape Genera­tor, referen­cing the count­less connec­tions that take place both on the trade fair grounds and in digital spaces. Thanks to their genera­tive nature, the shapes are pro­duced brand-con­sistently and ready for produc­tion in their various forms and appli­cations; they work equally well on large and small sur­faces. With the Shape Genera­tor, NürnbergMesse is able to pro­duce not only the shapes but also com­plete layouts quickly, efficiently, and entirely in-house for print, digital, motion, social media, and ex­hibition graphics.