Inspired by Bosch Rexroth’s design language called moving patterns, two kinetic installations represent the brand appearance as moving physical elements. One installation shows a choreography combining kinetic patterns and digital equivalents to depict the intelligent correlation between physical processes and their virtual simulations. The other installation enables a playful interaction with the brand by capturing the visitors contour and transferring it into abstract physical movement. At regular intervals, a synchronized swarm of kinetic and virtual moving patterns draws the attention across the whole fair booth towards the stage.
raumHOCH GmbH (Commission)
MCI Deutschland GmbH (Commission)
Concept development, visual design, programming, production
raumHOCH, MCI, Bosch Rexroth AG, KASUGA
2022 — Hannover Messe, Germany