"Because clicking is so 90s" challenges user interaction online: It is the first website which can be controlled only with motion and voice.

Because clicking is so 90s
Motion- and voice controlled web application

The evolution of input devices for machines and computers reveals: mouse and keyboard are only a temporary status quo for human machine interaction (HMI). The web application “Because clicking is so 90s” now pushes this development along for an experimental online use. The trend for using native and intuitive navigation systems — which has become more and more important for the offline world (e. g. Multitouch, Project Natal) — is now transferred to the online world.

The goal of this web application is to avoid the use of keyboard and / or mouse — in fact inadequate bridges for true HMI (man communication = machine communication) — to introduce an alternative way for navigation with native human methods such as gestures, motion and voice. Of course, not all previous navigation methods can be adapted one-to-one or even applied at all. For this reason, this work evaluates and suggests a new type for navigation with adapted movement, voice and operating concepts and a further developed user experience.

These advanced options with the so called “audio-visual navigation” are exemplary presented with a portfolio website. Beside contents for presenting and interacting with media assets, there are also special applications like an interactive music instrument (the so-called „Play”) or an intuitively rotatable and zoomable 3D object. Thus, this project creates a new awareness for alternative navigation methods, it also provides meaningful, elegant and exploratory applications.

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In situ: Main navigation with the highlighted "Design" menu item
In situ: Main navigation with the highlighted "Design" menu item
The elements can be shifted horizontally by moving the hands to the left or right
The elements can be shifted horizontally by moving the hands to the left or right
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In situ: Interactive music instrument "Play"
In situ: Interactive music instrument "Play"
The interactive music instrument "Play" with a loop player (left) and a simple synthesizer (right)
The interactive music instrument "Play" with a loop player (left) and a simple synthesizer (right)
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Link
becauseclickingisso90s.com

Credits
Concept, Design, Development — Andreas Lutz
Support — Mario Dold, Tim Sobczak, Henni Goetsch, Anna Schoderer
Co-Production — University of Applied Sciences Offenburg, Scholz & Volkmer

Published
May 2009

Awards
2010 — Designpreis Deutschland (Nominee)
2010 — Webby Awards
2010 — iF communication design award
2010 — Online Star
2010 — Communicator Award
2009 — New York Festivals
2009 — The FWA: Favourite Website Awards

Publications
Interview Deutschlandradio „Corso“, Deutsche Welle, Germany
Interview Radio Sputnik, ARD Studio New York, USA
iF communication design yearbook 2010, Birkhäuser Verlag, Germany
WEAVE Magazin 10/2009, Ebner Verlag, Germany
The Creators Project, VICE / Intel, USA