As key element for the Bosch Rexroth trade fair appearance, a synchronized spatial, kinetic and digital installation called Boulevard of Benefits brings the brand to life.

Boulevard of Benefits
Fair booth

In the entrance area of the boulevard, a choreography combining kinetic patterns and their digital equivalents depicts the intelligent correlation between physical processes and their virtual simulations. Additionally, visitors contours get captured and transferred into abstract physical movement which enables a playful interaction with the brand. Further along the boulevard gesture-controlled screens invite to individually discover further topics of the exhibition until the main stage, where a virtual Factory of the Future can be experienced as a spatial extension. At regular intervals the whole fair booth acts in sync during the so called Brand Boost. Then, a swarm of kinetic and virtual move patterns draw the visitors attention across the whole stand towards the stage.

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Visitors contours get captured and transferred into abstract physical movement
Visitors contours get captured and transferred into abstract physical movement
A virtual "Factory of the Future" can be experienced as a spatial extension
A virtual "Factory of the Future" can be experienced as a spatial extension
Gesture-controlled screens invite to individually discover further topics
Gesture-controlled screens invite to individually discover further topics
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Client
Bosch Rexroth
raumHOCH GmbH (Commission)
MCI Deutschland GmbH (Commission)

Published
June 2022

Services
Concept development, visual design, programming, production

Image credits
raumHOCH, MCI, Bosch Rexroth AG, KASUGA

Exhibitions
2022 — Hannover Messe, Germany