By introducing the Augmented Showroom, visitors of the PwC Experience Center can independently explore projects, use cases and the latest innovations. A virtual guide on the iPad and 3D labels in the room provide orientation together with the digital voice assistant Bob, who shares additional information with the visitor depending on where he is currently located. The AR tour features an interactive pillar with project details extended into virtual infinity, information slides aligned onto certain walls, augmented photographs and a multiplayer option to create and label sticky notes at the same time, place it in space and leave it for subsequent visitors.
