In the new Rexroth CU.BE (short for Customer Benefits Center) showroom, a hybrid orchestration concept combines physical industrial automation technology with a digital 3D environment and interactive experience. With a virtual extension of the Rexroth model factory — implemented through a spatial integrated large-scale LED wall — synchronized processes, flexible changeover procedures and alternative workflows can be demonstrated in realtime. By applying and using this physical-digital blueprint, developers, suppliers and customers are able to quickly prototype scenarios to envision together needs for the future of the factory.
raumHOCH GmbH (Commission)
MCI Deutschland GmbH (Commission)
Concept development, visual design
raumHOCH, MCI, Bosch Rexroth AG
Rexroth CU.BE Ulm, Germany