The Rexroth CU.BE showroom connects a pioneering model factory from Bosch Rexroth and its digital equivalent in a large-scale realtime visualization.

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Rexroth CU.BE
Showroom

In the new Rexroth CU.BE (short for Customer Benefits Center) showroom, a hybrid orchestration concept combines physical industrial automation technology with a digital 3D environment and interactive experience. With a virtual extension of the Rexroth model factory — implemented through a spatial integrated large-scale LED wall — synchronized processes, flexible changeover procedures and alternative workflows can be demonstrated in realtime. By applying and using this physical-digital blueprint, developers, suppliers and customers are able to quickly prototype scenarios to envision together needs for the future of the factory.

The physical shopfloor (right) and the synchronized digital representation (left)
The physical shopfloor (right) and the synchronized digital representation (left)
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Embedded camera live stream for highlighting details of the physical factory
Embedded camera live stream for highlighting details of the physical factory
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Client
Bosch Rexroth
raumHOCH GmbH (Commission)
MCI Deutschland GmbH (Commission)

Published
September 2021

Services
Concept development, visual design

Image credits
raumHOCH, MCI, Bosch Rexroth AG

Exhibitions
Rexroth CU.BE Ulm, Germany